Thursday and Friday, October 29-30, 2009

Is your company market-driven, or is it driving markets? In this workshop, Georgia Tech marketing professors will provide an intensive look into marketing strategy and tactics as they relate to developing customer-oriented solutions that will help your company drive markets.

Key Content Areas
• Value estimation and writing a successful value proposition
• Developing a competitive marketing strategy
• Proven tools for determining segmentation and positioning strategies
• Creating and rejuvenating brands
• Building customer –oriented solutions
• Developing and managing the new product development process
• Evaluating your marketing communications strategy
• Constructing responsive pricing strategies and tactics

Cost: $1,900 per person