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  Last updated August 24, 2008
Profile
Ajay K. Kohli
Professor of Marketing
Gary T. and Elizabeth R. Jones Chair

Academic Area(s):Marketing
Email:
Phone:404-894-4353
Fax:404-894-6030
Address:800 West Peachtree Street NW
Atlanta, Georgia 30308
Suite:470 & 427
Office:4263 & 4140
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Professor Kohli serves as the Editor of the Journal of Marketing, the premier broad-based academic journal in Marketing. His research has received several awards including the Alpha Kappa Psi award for its contribution to marketing practice, and the inaugural Sheth Foundation / Journal of Marketing award for long-term impact on marketing. In addition, one of his articles was a finalist for the Harold H. Maynard for its contribution to marketing theory and thought.

He is among the 100 most cited authors in the fields of Business and Economics combined, and two of his articles are among the 10 most cited Journal of Marketing articles in a quarter century. He is represented in ISIHighlyCited.com, an ISI web site that lists the top 0.5% cited authors during the last two decades in a variety of social and natural sciences combined.  

Dr. Kohli has previously taught at Emory University, Harvard Business School and The University of Texas at Austin. He has also taught at the Koblenz School of Corporate Management, Germany, Norwegian School of Management, Norway and SDA Bocconi, Italy. He has led numerous executive education seminars in the U.S., Europe, Asia, and Latin America.  He has taught at the undergraduate, MBA, EMBA, and PhD levels, and has been recognized several times for teaching excellence, including with the College-wide Jack G. Taylor Teaching Excellence Award at UT-Austin.

Professor Kohli has served as the founding Associate Dean and Director of the doctoral program in Business at Emory University. In this capacity, he was responsible for launching the doctoral program, recruiting students, developing operating processes, and ongoing administration. Dr. Kohli has also served as the Area Coordinator for the Marketing Area at Emory.

Dr. Kohli has worked in industry for over six years in sales & distribution management, and in marketing strategy consulting. His last employer was the Monitor Company where he served as Group Leader. He has also consulted with several companies including 3M, Accenture, Andersen, Coca-Cola, Dow Chemical, Eastman Kodak, The Forum Corporation, Halliburton, IBM, Shell, Texas Instruments, and the World Bank.  
Areas of Specialization
Market Orientation
Customer Solutions
Market Signaling
Customer Relationships
Sales Management
Brand Management
Organizational Buying
Education
PhD, University of Pittsburgh
PGDM (MBA), Indian Institute of Managment, Calcutta
B. Tech (Electrical Engineering), Indian Institute of Technology, Kharagpur
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